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Business Enhancement

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The Holiday Sell By Date

A series of upcoming retail time periods require different targeting The 4th Quarter is typically a critical time for most retail, and some service based businesses.  The whole concept of...
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Projecting Messages

The Internet is forever.  For those of us that grew up in the pre-commercial internet/social media age, communication was temporary.  A face to face conversation or phone call evaporated from...

The Land of O.Z.

Helping people invest in their community is one of the most important jobs in economic development.  We know that if people inside a community won't invest, people outside of a...

Property Opportunity

Location, Location, Location used to stand out as the major indicator of potential success for businesses and organizations.  While location is still very important, we have a better understanding of...

Your Daily Business Journal

Modern entrepreneurs can suffer from information overload.  Every media outlet has a plethora of data that they can present to businesses in the process of making informed advertising decisions.  The...

Being Relevant

Every business, organization, or non-profit should consistently ask themselves: "why am I absolutely necessary in the lives of my consumer?"  Necessity can mean something different depending on your stage of...

When Options Are Flying At You How Do You Decide?

When we communicate with entrepreneurs, we always ask "what weren't you adequately prepared for?", and the answer we typically get back is "the amount of decisions we have to make." ...

Incubation- the New(er) Eco Devo

A lot of us hear the constant discussion about how the world "should be", but most of us understand that rhetoric stands in stark comparison to how the world actually...

How Well Do You Know Your Customer?

The National Main Street Conference contained several different learning sessions for attendees. Each year, Emporia Main Street distills the sessions attended by our members and relays the information attained to...

New Retail Trends

During the National Main Street Conference, attendees are often exposed to "future trends" that allow us to better prepare businesses to take advantage of emerging opportunities and to avoid emerging...

HOW TO: Introducing Entrepreneurship

The Main Street staff works with a lot of entrepreneurs. Our close contact with start up and locally owned ventures stems from the facts that most small businesses look to...

Entrepreneurship through Disruption

Every few years a new buzzword emerges within entrepreneurship. The current iteration of fashionable language is "disruption". Disruptive entrepreneurship takes on established industries and economic models and disrupts the status...

External Communication

A couple of editions ago, the e-news focused on internal customer communications. Multiple businesses/organizations reached out with positive comments and additional communications questions, one of those being the consumption of...

Customer Communication

I like attending conferences that are outside of my direct field of expertise. Gathering information from a different perspective encourages innovation. Main Street has always been an entrepreneurial or organic...

Year in Review 2017

Each year we take one e-news and dedicate it towards looking back over the previous year. We don't want to linger in the past, but we do want to recognize...

Plan Now for a Happy New Year! Getting Ready for Retail the Day After Christmas!

The countdown is almost done, and Christmas is almost here!  When Christmas lands on a Monday the consumer dynamics can get a little weird.  The biggest shopping day of the...

Social Media 2.0

Social Media is a good way for local businesses to supplement traditional marketing efforts and conduct business outreach in a more conversational tone.  Outside of the information presented within the...

Supporting Economic Growth

The Emporia City Commission unanimously approved placement of a Property Tax Relief and Economic Development question on the November 7th Ballot.   The wording of the ballot issue is as...

Cyber Security

Christmas is fast approaching, but there are some folks out there that definitely deserve some coal in their stockings this year.  Hackers are out in force trying to breach security, encourage businesses...

What does Your Storefront Say About Your Business?

1.  Walk around the envelope of your building. The whole building...  Front, back, (if you are on a corner or adjacent to a breezeway) side and look at your building from...

Pricing enticement strategies to drive traffic (while preserving profit).

Retailers are forced to compete for consumer dollars.  With the ascension of on-line sales and other direct to consumer portals, customer competition is more intense than ever.  In response, many business...

The Art of the Deal

Retailers are forced to compete for consumer dollars. With the ascension of on-line sales and other direct to consumer portals, customer competition is more intense than ever. In response, many...

The Homegrown Initiative

Emporia Main Street (EMS) is an economic and community development philosophy that operates within the City of Emporia and Lyon County. Using an effective four point approach, adopted from the...

4th Quarter Checkup

It's that magical time of year!  Weather starts cooling down, people start thinking about holidays and businesses start promoting themselves to seasonal shoppers.  As you enter the 4th Quarter (October,...

Holiday Security Tips for Small Business Owners

The prime holiday push is upon us, and all the extra traffic is great for business.  Busy stores produce great sales opportunities, but they are also prime targets for those...

Holiday Security

The prime holiday push is upon us, and all the extra traffic is great for business.  Busy stores produce great sales opportunities, but they are also prime targets for those...

The Next Step

Several people ask "when are you moving" on a weekly basis. Rather than a simple "Did you know" question at the bottom of the newsletter, we thought we would take...

Solvency & the Lorax

Occasionally, I'll throw pictures of a little blonde three year old (going on four- going on twenty-six) into the e-newsletter. That little spit-fire is my daughter, Brynn. She is at...

Brand Based Businesses

Discussions with new entrepreneurs reflect the overwhelming number of decisions they must make as their business grows.  Businesses that have been open a few years have staff that often talk...

Summer is Here! What can this mean for your business?

For many of us Summer time brings a sense of a time to relax, kids at home, endless tubes of sunscreen, road trips, crunchy hair from too much pool time,...

Back to School!

The end of summer vacation is in sight, and people are preparing for the start of another school year.  Teachers and administrators are working hard preparing facilities and lesson plans....

A New Development Downtown

Emporia Downtown Redevelopment Group, LLC announced a major new addition to downtown Emporia.  The Roosevelt Plaza & Lofts & Legacy Lofts, a new mixed use development containing forty-seven residential units...

Summer is Here!

For many of us Summer time brings a sense of a time to relax, kids at home, endless tubes of sunscreen, road trips, crunchy hair from too much pool time,...

How to DK

Big events are now a "thing" in Emporia.  We have a series of international events that draw thousands of people into the community, but we need your help to keep...

Building a Better Bullpen

Entrepreneurs are people that spot an opportunity and find a way to take advantage of it. They are problem solvers.  Entrepreneurs are the "doers" of a community.  Beyond the concepts...

Planning your Human Resource Assets

Small business owners often start with only one or two employees, and then they grow their businesses.  Because of their humble beginnings, some entrepreneurs have a difficult time with human...

Turning Events into Marketing Opportunities

How can it be that March already? Although January and February are historically slower months for Emporia Main Street (we are still waiting to see that slow time), the spring and...

Merchandising your Brand

The best businesses inspire emotions that go beyond a simple "this is where I buy some of my products or services."  People feel a connection to great businesses, organizations and...

Target your Involvement

As we roll out of the first month of the year, many of us on a personal or business level have made a New Year's resolution to make a social...

Planning your Intro

Most businesses get hectic during the Christmas season.  Of course retailers are busy, but restaurants see an uptick and many service businesses also see increased traffic as people are assessing...

A look at our market

As we head into 2017, many businesses are looking for additional market opportunities.  Entrepreneurs looking at the local market are identifying areas where they can be competitive.  Markets are complex...

2016 Year in Review

Emporia Main Street works with a variety of members and partners to push new initiatives and create new opportunities every year.  We appreciate everyone's support as we work to create...

Are you following up?

When working with local businesses and businesses in other communities, we often get the question "how do we get more customers?".  The "more customers" conversation usually comes from businesses that...

Donation Dilemma

A lot of businesses are getting "hit up" for donations this year, sometimes four and five times a day.  Although they want to give to everyone, the process can be...

December: A Survival Guide

Thursday is December 1st-can you believe it? This month is historically one of the (if not the biggest) retail and dinning out months of the year! As shoppers gear up...

10 Tips for Holiday Shopping Success

For many businesses, holidays are the make-or-break season, but this crucial time of year can easily sneak up on you. It's time to get ready now, before you get overwhelmed...

Everyone wants to know how to best reach our youth…

The old model of working with youth was based on segmentation.  A more established group of individuals would tell younger folks what to do, and as they earned their stripes,...

Empowering Your Employees

In the fourth quarter, most businesses find themselves in a flurry of activity with promotions, events, and seasonal help. In previous articles we have discussed the importance of finding a balance between work and...

Balancing Act

Entrepreneurs are people.  Although business people sometimes seem like they can do it all, the extra time spent at a successful business can strain time normally made available for family...

Taking Advantage of Connecting with Customers

As a small business owner, there are several ways to market to your existing and potential customer base. Conventional ways can be found through radio and on air promotions and...

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