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Business Diversity: Kansas Commerce Registry Programs Open Opportunities to Women, Minority, & Veteran Owned Businesses
by Jessica Buchholz, Events Coordinator | September 28, 2023
| In competitive marketplaces, entrepreneurs need to look for an edge. Standing out in a field of similar businesses can be difficult, but there are programs that can help women, minority, and veteran owned businesses attract interested parties. The Kansas Department of Commerce has a certification process and a directory that can help potential customers identify you, and can help you land larger contract customers that need or want to work with certain ownership groups. How does the program work? First, CLICK HERE. Commerce officials can help you with registration processes that can get you listed on statewide directories and potentially connect you with interested consumers. Why is it important? Different types of companies seek out diversity in their partnerships. Some want to help women or minority owned businesses as part of their corporate philosophy. Others use diverse partnerships to score larger government contracts. Some folks just want to find new outlets for potential businesses to patronize. The point is, if you meet the qualifications, you could find more customers and other potential sales outlets. What can this specifically do for your business? Let’s say you work in a construction, maintenance, or janitorial field; businesses with government contracts often look at Commerce Business Directories to hire women or minority owned businesses as subcontractors to help their own scoring criteria when trying to maintain (or land) government contracts. If you produce products, your status may help you identify additional sales conduits. Is the process difficult? You have people at the Kansas Department of Commerce that can help you through the certification process. Are there additional benefits? It is hard for some business types to consistently generate positive public relations messaging, but a state “Business Spotlight” (CLICK HERE) can be helpful. Is there any reason your minority, women, or veteran owned business shouldn’t sign up? I guess if you are totally content with the number of customers you have, the exposure your business receives, and your potential sources of revenue… Otherwise, take a few minutes and check the program out! |
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