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Spring Flowers: A Touch of Color Can Catch the Customer’s Eye!

Avatar photo by Jessica Buchholz, Events Coordinator | April 24, 2024
Customer attraction is complex in a lot of ways. Identifying a target market and finding effective strategies to reach consumers predisposed to your product or service is tough. However, some parts of customer attraction are very simple: people are attracted to color and beauty. During the spring, you have the opportunity to “frame” your front entrance with one of the simplest eye catching strategies available to a business: florals.

Most businesses that incorporate planters will use a “framing” strategy, with one large planter on either side of their front entrance. The two planters will drive visual attention to the front door of the business. Effective use of planters to frame your front door comes down to five basic elements.

Accessibility- Make sure your planter is spaced far away enough from your front door that it doesn’t impede door swing or maneuverability. Plants should grow, so ensure that growth doesn’t impede pedestrian traffic and that your planters don’t contain elements that are easily damaged. We always suggest camera systems to help monitor your store interior and exterior, and security systems can help you deter damage to your florals.

Planter type- Planters with some weight, flexibility, and a base that resists tipping is ideal. Some planter systems can include water enhancements to reduce staff workload. Setting a planter in the correct position that is difficult to move is a good thing.

Thriller- Now to the actual florals… Thrillers are typically tall and colorful. They are eye catching pieces that draw attention. Understand that wind is a thing in Kansas, and you will want to talk to local horticulture experts in Emporia businesses to find the right “thriller” for your planter type.

Spiller- Plants that flow over the sidewalls of the planter fall into the “spiller” category. The extension of lush greenery can extend a natural feel outside of a container and make the overall aesthetic more attractive to customers.

Filler- These are plants with some bulk that fill spaces and make a planter look bountiful. A planter that looks “full” of botanicals will be more attractive than something sparse.
You can find a planter inspirations by CLICKING HERE.

Maintenance of the planters are key. If planters are damaged or plants are dying, they can detract from your storefront and give consumers a bad first impression. Make sure you are checking your planters daily.

Check out some of our local greenhouses, and find ways to add some color (and attention) to your storefront with planters!

About the Author

Jessica Buchholz, Events Coordinator

Jessica Buchholz is the Community Development Coordinator for Emporia Main Street in Emporia, Kansas. She specializes in event planning, volunteer recruitment, alternative marketing, media/public relations and fundraising. During Jessica's tenure at Emporia Main Street, she has helped grow events to an international level and she has created a series of new activities to meet organizational goals.