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Event Season is HERE!

It is April, which means event season is HERE. Below, we will cover some of the upcoming events and what you need to know to correctly position your business.April 8- The...
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Apella – A special weekend for all Emporia High School Alumni

Welcoming alumni back to town for homecoming celebrations is an important community function. These folks represent friends and family, and homecoming festivities are a great way to encourage people to...
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The 2023 Great American Market

Join us for our annual downtown treasure market- a true community favorite. Find clothes, antiques, collectibles, food, and other unique items. Vendors will be set up on Commercial Street (6000...
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Back to School Strategies

Some reminders of implementation steps you should consider as the school year approaches As back to school approaches, businesses gear up for a transition in traffic and sales. Businesses that...
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H2E Music Fest 2023

Check out the 2023 Festival at https://www.facebook.com/h2efest
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The Summer Reset – Recalibrating your business prior to Back-to-School.

We are officially in that weird portion of the summer when we can see back to school on the horizon, but we still have a few weeks of peak summertime...
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How is Your Customer Communication?

A focus on communication can help you establish positive customer relationships. A lot of our local small businesses do a good job with technical training. They have established programs to...
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Unbound Gravel – Expo and Finish Line Festival Details.

You might have noticed some extra lycra in town with new cyclists getting their legs ready for the Unbound Gravel events. There are a variety of things you need to...
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Emporia Gets a Bit More Magical!

Emporia Main Street along with several local businesses have become the new homes for a collection of Fairy Doors. The community is invited to come downtown starting this week and...
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Targeted ads, in conjunction with traditional advertising, can lead to more spring traffic!

If you owned a restaurant, wouldn't it be nice to have a mechanism to instantly reach out to people that were hungry? If you owned a retail shop that stocked...
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Valentine’s Day is right around the corner, and your communication strategy is key!

Last year we were still dealing with some COVID related impacts during the Valentine's planning season. This is really the first Valentine's in a couple of years where we can...
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Last Minute Holiday Push

As we get closer to Christmas it is important for businesses to remember that there are A LOT of last minute Holiday Shoppers out there! Having a plan in place...
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The Holidays are HERE!

Your guide to some of the holiday events in Emporia! Thanksgiving week snuck up on a lot of us, and after Thanksgiving we hit a stretch run of fun activities...
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Pump Up Your Customer Service!

Simple ways you can create a better experience for your customers (leading to more traffic and better sales). We are in a weird consumer transitional time nationally and locally. Early...
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Back to School – Support Local Educators & Businesses

August is here and that means school is right around the corner. Although we have several large events that pull people into the area during summer months, I think we...
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Unbound Gravel Slate of Activities.

The basics about scheduling and activities this week for the Unbound Cycling event. A lot of people have asked about various elements of the Unbound Gravel event over the past...
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Shop Local for Mother’s Day

With events, proms, upcoming graduation ceremonies and more we thought that it was very important to deliver a critical message: DON'T FORGET MOM!!! This Sunday is Mother's Day, and it...
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Christmas is on Saturday, and that day/date combination can change things for businesses.

When Christmas lands on a Saturday it can cause some adjustments for the before Christmas shopper, and after Christmas crowds. A lot of the consumer behavior adjustments are actually good...
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Businesses must generate visibility to capitalize on holiday sales.

December is here, and small businesses have a few short weeks left in the countdown to the end of 2021. This month can get super busy for many entrepreneurs, but...
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4th Quarter Focus – Crunch Time for Businesses.

The last three months of the year are commonly referred to as the 4th Quarter, and as the year nears a close businesses need to close out strong! Depending on...
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Preparing for Back to School Opportunities.

Summer is racing by and back to school is right around the corner, so it's not to soon to start planning for the school year. I know you are probably...
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How Can You Help-A Push For Collaboration!

We have just made it through DDO week, which is the first "major" event held in Emporia since October of 2019. We shook some rust off, greeted guests, and promoted...
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So, What’s the Plan? Second & Third Quarter Planning is an Uncertain Time.

The calls, emails, and social media notifications are already coming in. "What are events going to look like this year?" "When can my business open up at full capacity?" "When...
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Newman Regional Healthcare Staff Receive Gift.

All staff at Newman Regional Health were gifted a $10 gift certificate to Radius Brewing Company through the Adopt a Newman Regional Healthcare Hero Program and a contribution from Radius!...
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USD 253 Holiday Gifts

With a majority of students going remote due to COVID-19, we understand that it might be difficult to get a holiday gift to teachers, administrators, and others that work within...
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Newman Regional Health Employees Receive Heartfelt Thank You

Red Line Truck Lines gives gift to say Thank You! Emporia, KS – The Emporia Main Street Office was packed with a special Thanksgiving feeling this week as over 50 gift...
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The 2020 Holiday Season in Emporia

I know this sounds a little repetitive, but holiday events are a little different this year. With so much change in the world, we wanted to let you know what...
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Trick or Treat Downtown

This event will look A LOT different than years past The Emporia Main Street Board of Directors met this past Wednesday during our regularly scheduled board meeting (the first and...
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Mask Up for Trick or Treat downtown on October 31st.

The Emporia Main Street Board of Directors met this past Wednesday during our regularly scheduled board meeting (the first and third Wednesday's of every month). One of the agenda items...
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Back to School – What Should Businesses Expect during COVID-19?

Like everything else in 2020, Back to School is going to look a lot different. Emporia hosts K-12, along with Flint Hills Technical College and Emporia State University. From a...
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Welcome Back Block Party & Moonlight Madness to Combine.

We are mixing things up a bit for two of our late summer events! Due to current circumstances we have decided to combine our Welcome Back Block Party and Summer...
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Consumer Pandemic Trends

The mind of the consumer during a pandemic is difficult to track. Even outside of Covid, trying to guess the wants and needs of your customers can be a full...
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Some Clarity for Your Customers: Accurate information posting can reduce frustration and increase sales.

The pandemic continues to change the hours and operational standards of several small businesses in the region. Customers are wondering: Can I walk into this business? When are they open...
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How Has the Pandemic Impacted Your Brand?

There are wonderful people that work very hard to understand the world around them for the benefit of others. These people aren't simply watching TV, reading commentary, or listening to...
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Radical Transparency: Your customers, staff, and the general public need to hear from you in a different way RIGHT NOW

We have many positive traits in the Midwest. The people here work hard, they are punctual, people believe in teamwork, and they typically value getting things done. One of the...
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Diversifying Sales Outlets. Extending Your Sales Capabilities Beyond Your Four Walls.

If there is one strategy that Covid-19 has accelerated for businesses, it is the adoption of technology to extend sales outside the traditional business physical space. Restaurants are promoting curbside...
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Support Local Restaurants

Dear Community Members and Business Owners Right now, several of our local businesses need our support more than ever. The Flint Hills Community Health Center in conjunction with the Lyon...
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Curbside Assistance to Businesses

Due to the Covid-19 pandemic, individuals have been advised to stay away from certain business types.  Restaurants, bars, retailers, and entertainment venues have been hit particularly hard by a sharp and...
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THE FUTURE OF RETAIL

National trends and analysis help us project a pathway to success General technology, automated integration, and web based sales have impacted almost every industry. Retail isn't immune to changes in...
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How ’bout Those CHIEFS?!?!

What lessons can we apply to our local businesses when we compare them to the Super Bowl Champs? You might have heard that a local football team won the Super...
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Hitting the “Start” Button

Getting things started is an imperfect process, but it is the only way to get things done In the cold of late January, the energy and resourcefulness of entrepreneurs starts...

Valentines Day is a Month Away!

Your first shot to make some money in 2020 It seems like we all just survived the holiday season, but the calendar marches on! Valentines Day is coming up in...

2019 Year In Review!

A brief look back before we begin 2020! Emporia Main Street doesn't spend a lot of time looking backward in time. We've found that too much time looking behind you...
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Finish Strong During The Holidays

If you are in the world of retail or some service based businesses, you are scanning this article with glazed over eyes. You are probably a little exhausted with the...
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Sharing is Caring

During a college leadership activity, a mentor gathered a group at a local park to talk about strength in numbers.  In some instances, it was important to understand that you...
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Freedom Fest: Rights and Responsibilities

Honoring sacrifice goes beyond pomp and circumstance During this time of year, the Emporia Main Street staff has significant contact with veterans and active duty military.  Active duty personnel are critical in the planning...

You Can’t Catch if You Don’t Cast

Over the next few weeks, downtown Emporia will fill with several thousand visitors from all over the world.  These people will shop, eat, and partake in entertainment options that will...

A Window To Your Store

With spring promising to be right around the corner (we hope), now is a great time to re-energize your store front with a new window display. The changing of the...

Motivation Selling

When most of us think about the buying process for products or services, we often simplify the motivations of our customers.  The "why" behind the purchase motivation simply becomes "because...
National Main Street Conference Kansas City – A unique traffic builder for your business

National Main Street Conference Kansas City – A unique traffic builder for your business

The National Main Street Conference is March 25th through the 28th in Kansas City, Missouri.  Due to the proximity of the conference to Emporia, and our location on a major...

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