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Valentines Day is a Month Away!
Your first shot to make some money in 2020 It seems like we all just survived the holiday season, but the calendar marches on! Valentines Day is coming up in...
2019 Year In Review!
A brief look back before we begin 2020! Emporia Main Street doesn't spend a lot of time looking backward in time. We've found that too much time looking behind you...
Finish Strong During The Holidays
If you are in the world of retail or some service based businesses, you are scanning this article with glazed over eyes. You are probably a little exhausted with the...
Sharing is Caring
During a college leadership activity, a mentor gathered a group at a local park to talk about strength in numbers. In some instances, it was important to understand that you...
The Holiday Sell By Date
A series of upcoming retail time periods require different targeting The 4th Quarter is typically a critical time for most retail, and some service based businesses. The whole concept of...
Freedom Fest: Rights and Responsibilities
Honoring sacrifice goes beyond pomp and circumstance During this time of year, the Emporia Main Street staff has significant contact with veterans and active duty military. Active duty personnel are critical in the planning...
Colder Weather Efficiency for your Business
Don't let your hard earned money blow out the window We had a beautiful day Saturday, and now the temperature is dropping FAST. There are some basic things you can...
Projecting Messages
The Internet is forever. For those of us that grew up in the pre-commercial internet/social media age, communication was temporary. A face to face conversation or phone call evaporated from...
Earth Day
Earth Day was Monday of this week, and each year people find ways to gather in parks as they plant trees and talk about recycling to emphasize our commitment to...
You Can’t Catch if You Don’t Cast
Over the next few weeks, downtown Emporia will fill with several thousand visitors from all over the world. These people will shop, eat, and partake in entertainment options that will...
Entrepreneurs to Tenants
Millenial and Gen Z entrepreneurs grew up in a "rental" economy. Some of the reasons younger generations largely avoid ownership are economic, but some relate to long term risk aversion. ...
The Land of O.Z.
Helping people invest in their community is one of the most important jobs in economic development. We know that if people inside a community won't invest, people outside of a...
A Window To Your Store
With spring promising to be right around the corner (we hope), now is a great time to re-energize your store front with a new window display. The changing of the...
Gen Z
Economic development and community based planning is a long proposition. We often will engage in planning procedures today that don't bare full fruit for a decade (or two). In other...
Motivation Selling
When most of us think about the buying process for products or services, we often simplify the motivations of our customers. The "why" behind the purchase motivation simply becomes "because...
For The Love…
Between the news, the weather, and the constant pressure to succeed, many entrepreneurs can lose sight of what is going right with their community. So, we asked people what they...
Property Opportunity
Location, Location, Location used to stand out as the major indicator of potential success for businesses and organizations. While location is still very important, we have a better understanding of...
The Next Vision
Emporia Main Street separates development strategies into a series of visions that last about a decade. The declarative vision statements set priorities within organizational work planning to achieve standards set...
2018 Recap
The end of the calendar year gives us the opportunity to look back, before we press on with a busy 2019. We show our appreciation for your support through service,...
Your Daily Business Journal
Modern entrepreneurs can suffer from information overload. Every media outlet has a plethora of data that they can present to businesses in the process of making informed advertising decisions. The...
Being Relevant
Every business, organization, or non-profit should consistently ask themselves: "why am I absolutely necessary in the lives of my consumer?" Necessity can mean something different depending on your stage of...
When Options Are Flying At You How Do You Decide?
When we communicate with entrepreneurs, we always ask "what weren't you adequately prepared for?", and the answer we typically get back is "the amount of decisions we have to make." ...
Adjusting Headings
In the Main Street world, there is a concept called "entrepreneurial friction" (some refer to it as entrepreneurial density). Essentially, when entrepreneurs are in close proximity and can communicate with...
