Blog

Business Enhancement

Four Point Refresh

Those of you that are familiar with the Main Street concept understand that we have a four point strategic approach.  The four points are:   Organization- Capacity Building, volunteer recruitment,...

Creating Entrepreneurial Ecosystems

For those of you that haven't attended a summit style meeting, there are speakers and panels present, but there are also a series of break out sessions where attendees essentially...

A Better Community Fabric

Getting a community to work together to accomplish something tangible isn't easy.  Sure, people can sit around a table and talk, but when it comes to actually doing something...  Well,...

Independent Success

Independent businesses are obviously a huge part of the fabric of our community in Emporia. For years, stagnation and low occupancy rates crippled the downtown area, but as focus has...

The Response to Difficult Customers

As executive director of Main Street, I have been responsible for the majority of these newsletters and the articles contained in them for about seven years now.  Most of these...

Utilizing Facebook Ads

Advertising today looks much different than it did even five years ago. Online advertising reaches more people more quickly than traditional advertising and usually costs less. Its no wonder business...

Changing the Way We Think Creates Lasting Solutions

The Emporia Main Street office receives calls, emails and social media outreach each week from communities seeking advice or assistance.  When they talk to us about a specific project or...

Why Shop Small?

Among all of the "shop local", "small business Saturday", "shop small" and other directive  advertisements over the last few weeks, something was missing..  That something was the "why" behind those...

A Tax Break Opportunity

Thriving communities develop unique ways to enhance the ability of local entrepreneurs to start up and expand.  Local businesses simply do more business locally.  They hire local accountants, utilize local...

Holiday Retail 101

Because fourth quarter sales help push retailers into the black (profitability), the day after Thanksgiving is referred to as "black Friday".  But, many retailers and restaurants miss the mark when...

The Future of Point of Sale

Revolutionizing an Integrated & Seamless Buying Experience By Shane Wilson - Special Projects Coordinator Remember this old thing? During its time and place, it served a very valuable purpose -...

The Donation Dilemma

Giving purpose to your donation strategy By Shane Wilson - Special Projects Coordinator Let's face it - it's the time of year where every business is seemingly bombarded with donation...

Millennials – Generation “Why?”

The "Me Me Me Generation" & Our Community By Shane Wilson - Special Projects Coordinator At Emporia Main Street, we have daily discussions about how to move the community forward...

Are You An Artisan Or An Entrepreneur?

The vast majority of the articles included in the newsletter are geared towards businesses and organizations.  I thought we'd take a break from that for a week to simply explain...

The Future Economy

Are you (and your business) prepared? Part of the Economic Restructuring point requires us to "look ahead" for future economic trends based on social, technological, environmental, governmental or demographic projections....

Seven Deadly Mistakes That Impact Your Business

Mid-sized communities definitely have their advantages.  We get the best of the "small town feel" while we have a variety of different business and organizational opportunities available.  Within smaller communities,...

Social Media Insights

Get the most out of your online engagement efforts! By Shane Wilson - Special Projects Coordinator Buffer. SocialBro. Bubbly. Frilp. Am I making up words on the spot, or is...

Building a Business Culture

Modern successful businesses are focused on lifestyle branding - are you? Through the Start Your Own Business Class, countless business start up meetings, and business funding programs, I've had the...

Back to School

Tips to capture an important market! While at the Anderson Building dedication on Sunday, I ran into an area teacher that was speaking with a group of friends.  An individual...

Survey Says!

A spot survey conducted revealed your thoughts In an effort to stay more "in tune" with your wants and needs, Emporia Main Street Special Projects Coordinator Shane Wilson recently hit...

Persistent Entrepreneur-ism

A mindset for growth, diversified income and sustained success The Emporia Main Street newsletter often focuses on how to improve existing businesses, take advantage of business opportunities (market gaps) that...

2015 Emporia Main Street Annual Meeting

The Emporia Main Street Annual Meeting tends to emulate the organization itself.  We have a group  of super busy people that get together to honor productivity and offer thanks to those...

New Tech Tools

Some simple technology can improve your customer communications, recruit help and dress up your data! One of my favorite parts about the National Main Street conference is learning about all...

Who Actually Owns The Road?

Emporia Main Street recently conducted a survey on behalf of a local alternative transportation group.  I'm sure they will reference the results of the survey as they move forward with...

Tech Time Savers

Time is a precious commodity for most entrepreneurs.  Taking advantage of a few time saving strategies can help free you up for the other 1,000 things you have to do...

Emporia Main Street Data For 2014

Each quarter, Emporia Main Street collects data for an area roughly identified as "downtown".  We conduct business outside of this area, but our original state reporting requirements that were tied...

New Data Highlights Impact of Emporia Downtown Historic District

In May of 2012, Emporia Main Street was notified that our request for the development of a Federal and State recognized historic district was granted.  For more than three years,...

Is Your Business Too Tech-Dependent?

Many of us are more technology dependent than we would like to admit.  If our phones break or we get the "blue screen of death" on a home computer, we...

2014 In Review At Emporia Main Street

Emporia Main Street is a results oriented organization.  The culture of measurable activities that push for community growth has been fostered by you, our membership, since the inception of the...

‘Tis the Season For Change

The recognition of fear with the very concept of change is something that all businesses, organizations and communities need to be acutely aware of.  Abhorring change in all of its...

New Lyon County Data

The University of Kansas Institute for Policy and Research releases data on the relative standing of Kansas counties.  Included in this fifty-one page report are a series of different statistical...

Understanding Millennials & Their Impact On Your Business

Millennials - They have a different way of life, they value different things, and their priorities are different than those of the previous generations. But why should we care to...

Holiday Continuity

Emporia Main Street has the ability to communicate "best practices" or "generally agreed upon traditions" with the local area without saying "you MUST do this."  We don't have the power...

Collecting Relevant Sales Information

How are your sales?  That's the question that everyone in the business world wants to know!  In the non-profit world, you might replace the word "sales" with "donations", or "event...

How Failure To Do One “Little Thing” Can Cost Your Business Big

Most of our business advice columns are specific to a certain industry or category type. Businesses have become more "niche" over the past decade, and those individual nuances mean we...

Is Your Store Visually Appealing?

The Holidays are right around the corner (only 92 days until Christmas, can you believe it?). Is your store ready for 4th quarter? There are some very simple steps you...

10 Free Things You Can Do Right Now To Improve Your Business!

1.  Keep it clean.  Did you know that consumers determine whether they will enter your business in a 3 second time frame?  A clean exterior and attractive windows can make a BIG difference....

Converting Festival Attendees Into Paying Customers

Through the Promotions Point in the Main Street concept, we focus on community marketing, the production of "register ringers" (like Midnight Madness or the Shop Hop) and "gathering" events (like...

Mitigating Your Business’ Energy Costs

"Overhead".  "The cost of doing business."  "Static costs."  Whenever a set or necessary item in business increases in cost, businesses panic a little.  How will the business either eat the...

Effective Advocacy for Local Business

Over the past few summers, we've heard from visitors to large Emporia events how much they like the Emporia community, how fantastic the people are and visitors expressed how much they...

Are Your Specials Actually Special?

Retailers, bars, restaurants and service businesses often struggle with "specials".  Financial incentives through discounting can draw consumers into a business if conducted correctly, but without a plan they can simply...

What is Emporia’s Trade Market Area?

In business, we talk a lot about "the market".  Identification of customers, spending, demand and supply within an area is so important that it has its own discipline within schools...

Why is Earth Day Important for Main Street Supporters?

Earth Day is today, and I thought it was important to share some very interesting information compiled by the National Main Street Center and other entities concerning the environmental impact...

Building Aesthetics & Their Importance For Your Business

Spring is here and people are strolling through the community.  As creatures of habit, it is common for business people to become accustomed to their surroundings.  So, although customers notice...

Playing to Our Small Town Strengths

Looking ahead to jam packed May full of tremendous events we find ourselves asking two questions: 1.  What the heck were we thinking?  And, 2. How can we make sure...

Improving your Cash Flow

About 99.99% of all businesses we work with would like to improve their cash flow position.  There are several ways to do that, and we cover various strategies that can...

Stimulating Senses Can Lead to Sales

At Emporia Main Street we often talk about creating an inviting atmosphere.  In those discussions or articles, the discussion generally revolves around visual aesthetics.  How we interact with the world...

New Market Info Gives Glimpse Into Emporia’s Needs

Every consumer has wants and needs.  Every business has wants and needs.  Therein lies the challenge in development: balancing what the community wants with what businesses can realistically provide.  Sometimes...

Net Neutrality & Its Effects On Your Business

Technology is the great equalizer for many businesses.  Because tech is based on creative ideas, and it's popularity is supported by the masses, there is something strangely entrepreneurial and democratic...

New Spins on Traditional Promotions

Looking to the past for ideas that can be updated for the present is a solid promotional tactic.  Identifying current promotions that can partner with store fronts is another way...

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