Our promotion programs encourage local shopping, bring visitors to town, and engage residents

Home / Programs / Promotion

Emporia Main Street's PROMOTION programs are run by a committee of volunteers along with Main Street staff. Our promotion activities are focused on drawing visitors through year-round events, promoting local shopping, and marketing Downtown Emporia as a destination.

Emporia Main Street hosts or supports over 40 events each year. Our largest event, the Dirty Kanza Finish Line Party, brings over 10,000 visitors to downtown Emporia. Our Midnight Madness shopping event boosts sales at retailers throughout Emporia. All of our events promote a positive image of our community to both visitors and residents.

Whether we're putting on an event or reaching out through marketing, our promotion activities are designed to encourage economic activity and investment in our community.


Promotion Programs


Emporia Main Street and the Promotions Committee host some of Emporia's biggest events, drawing thousands of visitors and locals each year. View our event calendar to see what's next.

Traffic Builders

Our events are designed not only to elevate the community, but also to provide exposure and foot traffic to our member businesses. Learn more here, and then contact us to register for an event!

Marketing Opportunities

Let us help promote you! Get your business in front our followers and other members.

Gift Certificate Program

Our gift certificate program is free for member businesses and encourages local shopping.

Promotion Committee Volunteers

Adam Eimer
Uncommon Threads

Brad Harzman
USD 243

Kelly Mayer
Emporia Convention & Visitors Bureau

Becky Smith
Twin Rivers Winery & City Commissioner

Patti Canson


Kim Redeker
Sweet Granada

Michele Boyce

Kristy Bayer
Emporia State University

Interested in joining the Promotion Committee?

The Promotions Committee is great for those who like to help to plan events! Click the button below if you'd like to join!

Promotion Education

Shop Local for Mother’s Day

By Jessica Buchholz | May 4, 2022

With events, proms, upcoming graduation ceremonies and more we thought that it was very important to deliver a critical message: DON’T FORGET MOM!!! This Sunday is Mother’s Day, and it is important to reach out to your customers and remind them about the products and services you can provide to honor mothers, grandmothers, and great…

Continue Reading >

Christmas is on Saturday, and that day/date combination can change things for businesses.

By Casey Woods | December 22, 2021

When Christmas lands on a Saturday it can cause some adjustments for the before Christmas shopper, and after Christmas crowds. A lot of the consumer behavior adjustments are actually good for small businesses if entrepreneurs market appropriately. Here are some things you need to remember (briefly, because I know this week is hectic): Out of…

Continue Reading >

Businesses must generate visibility to capitalize on holiday sales.

By Jessica Buchholz | December 1, 2021

December is here, and small businesses have a few short weeks left in the countdown to the end of 2021. This month can get super busy for many entrepreneurs, but traffic and sales over the next month are absolutely critical to business success. Consumers have choices, and to make sure they are choosing your business…

Continue Reading >

4th Quarter Focus – Crunch Time for Businesses.

By Jessica Buchholz | October 5, 2021

The last three months of the year are commonly referred to as the 4th Quarter, and as the year nears a close businesses need to close out strong! Depending on your business type, the next several weeks will require some different strategies to enhance sales, traffic, and profitability. Some unique economic challenges may provide some…

Continue Reading >

Preparing for Back to School Opportunities.

By Jessica Buchholz | July 15, 2021

Summer is racing by and back to school is right around the corner, so it’s not to soon to start planning for the school year. I know you are probably tired of us writing this, but “this year will look a little different.” The “little different” applies to welcome events, school supplies, preparatory activities, worker…

Continue Reading >

How Can You Help-A Push For Collaboration!

By Jessica Buchholz | May 10, 2021

We have just made it through DDO week, which is the first “major” event held in Emporia since October of 2019. We shook some rust off, greeted guests, and promoted some business activity. But it was obvious that some things have changed since the pandemic took hold. Let’s talk through some ways that you can…

Continue Reading >