The Future of Point of Sale

Posted by on Nov 12, 2015 in Business Tips | 0 comments

Revolutionizing an Integrated & Seamless Buying Experience By Shane Wilson – Special Projects Coordinator Remember this old thing? During its time and place, it served a very valuable purpose – turning a business’ sale into a deposit, while also doing some basic calculations. This was the height of technology at one point in time – unfortunately, widely used Point of Sale (POS) systems today are almost as ancient. Take a look at this. The “future” of POS systems, some sci-fi pipe dream, is in small- to-medium sized businesses as we speak. (Disclaimer: this system, developed by former head of Google Wallet Osama Bedier, is touted by some as “future proof” – as made evident by the comparison between these two pieces of technology, nothing is truly future proof). The point is this – your POS, while being the foundation of your cash/credit exchange system, can do so much more, and an outdated POS system can hinder your business’ growth for years to come. Below I’ll outline a bit about what the future of Point of Sale will look like and how you can seamlessly get your business up to speed. 1) POS systems will continue to enhance not only the customers experience, but also the business owner’s. Deeper integration between front end and back office systems means greater insight into inventory management, in-store customer tracking, supply chain management – you name it. These links are working constantly, giving the business owner more time to focus on extrapolating that data and making it work for them. 2) Customer experience (Customer Relationship Management) is becoming one of the most critical elements as they relate to POS systems. This includes endeavors into loyalty rewards programs, mobile-integrated payment methods and savings mechanisms – even self check-out becoming more widely available. Customers, especially those in the Millennial generation, crave new, intuitive ways to interact with businesses during both the shopping and inevitable transaction experience. A quick, seamless way into this is the use of tablets (digital in-store advertising, for instance) that allow the customer to interact via QR code or similar mechanism. 3) Revolutionary authentication systems are on the way – and quickly. The use of traditional scanners may soon go the way of the dodo bird, as more businesses make way for biometric scanners, visual identification systems (for in-store customer tracking and personalized advertising), and voice recognition. Imagine customers lining up to shop at your store and make transactions via fingerprint scanner that contains all their relevant card information, making the process incredibly efficient and secure! 4) The benefits of a cloud-based POS system are becoming too good to pass up. (If you’re unfamiliar with the cloud and its benefits, check out this nice...

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The Donation Dilemma

Posted by on Oct 27, 2015 in Business Tips | 0 comments

Giving purpose to your donation strategy By Shane Wilson – Special Projects Coordinator Let’s face it – it’s the time of year where every business is seemingly bombarded with donation requests. While the agencies making these requests almost always have good intentions, it’s hard to keep up with the sheer amount of “asks.” Emporia Main Street is no different – we make donation requests (volunteer time, auction items, etc.) and receive requests pretty consistently. There are several questions that come to mind when thinking about how to deal with this issue: How do I keep up with all of these donation requests? How do I decide which cause is right for my business? What if I don’t have enough resources to donate? Alternatively, you could very easily switch out these questions with more purposeful ones: What’s my system of prioritization with local charities/organizational requests? How does my business’ current value system match with my donation requests? What are some ways I can donate other than a check? I wanted to take this time to address these questions, along with providing some insight into the importance of small-to-medium sized businesses giving back to the community. 1. Your business should be doing something to give back to the community, in some form or fashion. Beyond the tax benefits and “good will” you build with your customer base, it’s simply the right thing to do. This doesn’t mean that everyone has to cut a check and be done with it – there’s more to it than that. As part of Emporia Main Street’s philosophy, we’re always looking for a value-added benefit when approaching people or businesses and asking them for goods, services, or time. We know it’s important that the relationship be reciprocal in nature; it’s the true definition of “win-win.” In turn, both parties receive value for whatever the transaction may be. This same approach can be taken by your business. 2. Your business’ values should be reflected in your giving methods, medium, and destination. This seems like a no-brainer, but it can get tricky when you’re bombarded with requests, especially around the holidays. In other words, how you give is just as important as what you give. There’s an odd sense of cognitive disconnect when a business starts dabbling in an area that isn’t specific to them or their value system – it’d be weird seeing Mulready’s Pub do raffle drawings for a Miller-Coors event in Golden, CO, just as it’d be strange to see Walmart doing small business workshops. For example, Radius Brewing Co. takes part in very intentional giving with their “Pours for a Purpose” program. Their methodology – using a craft that’s unique to their business structure and...

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Posted by on Oct 15, 2015 in Blog | 0 comments

Veterans Banner Bio Booklet & Location Guide The latest version of the Veterans Bio Booklet is live! Click the link to read about heroes and their journeys through thick and thin, all in the name of protecting our freedom! The Veterans Banners for 2015 are all up! Take a stroll downtown to find your favorite hero, or use this location guide to easily...

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Posted by on Oct 15, 2015 in Blog | 0 comments

Tuesday, March 8 | Doors @ 5:30pm – Starts @ 6:30pm | Emporia Granada Theatre Participating vendors include: Tastefully Simple, Thirty-One, Paula’s Creations, Pampered Chef, The Sweet Granada, Sole Mates, Jamberry, Studio 50.4, Mary Kay, Ultimate Body Applicator, Cannibal Cakes, Stuff Leslie Makes, Pure Romance with Penny, and Time Travelers Clock Repair Interested in becoming a vendor?  Contact Emporia Main Street for more...

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Posted by on Oct 15, 2015 in Blog | 0 comments

St. Patrick’s Day Celebration Parade Saturday, March 12 | Downtown Emporia Interested in having a float in the St. Patrick’s Day Celebration Parade? See both forms below for more information! 2016 St Patrick’s Parade Application 2016 St Patrick’s Parade...

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